The Mini Mindset

We build spaces that embody the mind state required to think as you can nowhere else.

Your own place for purposeful and deliberate doing.

Success runs on focus. 

“The office during the day has become the last place people want to be when they really want to get work done. That’s because offices have become interruption factories”.

—Jason Fried

What we stand for

    • We strive for deep work, not longer hours. To dispose of oneself.

    • Keeping an interruption-free workspace. 

    • Getting bored and a power nap are basic needs. 

    • Be efficient, not busy. One thing at a time.

    • That something feels like work, it doesn’t mean we are being productive.

    • We sometimes need to have nothing to trigger creativity.

    • Aim for zero notifications. Search for freedom from distraction.

    • Our attention is our most valuable asset, not our time.

    • A true emergency is the only urgency.

    • Privacy and intimacy allow for focus and deeper work. 

    • Most productivity and creativity happen when we are alone and serene.

    • Best ideas occur quietly and start fragile. Gently.

    • Commuting is nonsense, especially when we all do it simultaneously. We don’t all produce our best work at the same time of day.

    • Your best collaborators, team, and opportunities are not in one place; they are in many locations simultaneously and probably in unexpected ones.

    • A decentralized work environment removes bureaucracy and old-school hierarchies that don’t let the best ideas rise.

    • Self-management is the truest kind.

    • Good design is as little design as possible. The best design decisions are the ones you won’t see but feel.

    • Built to become a classic, timeless. Unassuming and undisturbed.

    • No fast trends, a non-disposable asset, built with purpose.

    • Fewer components, maximum value.

Our maxims, our culture

How we do it:

• Your actions express your priorities. Where you spend your time is where your focus is.

• We are not hiring managers; we must learn to manage ourselves.

• If you can create or fix it yourself, get to it; no need for meetings or committees.

• If you win the argument, you lose the relationship (customers, suppliers, co-workers).

• Don't assume you know what they are thinking; always ask more questions and listen before you speak.

• We practice honest, direct feedback on the spot. Do not postpone uncomfortable conversations.

• Showing ownership is the basis for mutual trust and freedom. Don’t put yourself in a position to be micromanaged. You have to carry your own weight.

• No-excuse mindset. Just get back to it and get it done.

• If you are not already ambitious and passionate, we don’t believe we can light that up. You've got to have it in you.

• No internal politics of any kind.

Our culture is what we tolerate.

Meet the founders

Chris

We started this venture during the early 2020 lockdown. We were at home, working fully remotely -didn’t have an option; we needed a space to stay focused. We felt the pain.

Everything we do has been conceived and executed remotely. Of course, we still meet but on our terms, and when we do, we enjoy being there.

Our best team and collaborators proved to be in many places, even different continents, and mostly working from home, and so are probably yours. 

I can’t stop wondering if the office building didn’t exist today, would it be invented?

Peter

We embraced full home office and remote work in early 2020, just as we started this company. We didn’t have much choice at the time, we could have fought it, but instead, we decided to welcome it and later champion it.

If working from home was here to stay, we had to take it outside.

We designed the space we lacked, hoping it could also solve the challenge for other home office professionals. Other fun uses were also contemplated from the get-go; we won’t lie to you.

To this day, we haven’t returned to an office or any other sort of mandatory physical presence (or commuting).

That said, we still believe in the luxury of quality time in person, of thinking in proximity to each other, of being present, even in silence, but only when deliberately necessary.

The values we praise

Ownership

Take full responsibility for your outcomes and act as if the business were yours.

Strong commitment to quality work and the team..

Ask for help, but bring a solution to the table simultaneously, and try to fully understand it first.

Run to problems

Take initiative to embrace and solve problems beyond your role.

Practice persistence and patience even in a context of uncertainty and ambiguity.

Pride and drive

Challenge Yourself Critically

Constantly question your methods and assumptions, believing there’s always room for improvement. Admit your mistakes and seek truth over ego.

Open mind to challenge your ideas and ways before assuming something won't work.

Rational optimism

A positive outlook grounded in reality. Focus on solutions, not just on a well-defined problem.

Focus on what needs to get done to get results, double down on what makes you uncomfortable.

Work with us

Let’s get things done

“A busy mind can often rob you of peace of mind. The peace that we seek is not peace of mind, it’s peace from mind.”

— Naval Ravikant.